Like every other thing a website to has a particular age and like other things need refurbishing, this too needs some update. There are inbound marketing companies Toronto, where one can go and can get info regarding this. Also, here are 3 simple steps that one should follow in order to update and move an old website.
The first thing that one needs to do to move his or her old and outdated website into a new structure is the mapping of the redesigned structure of the website. This redesigning will even include the restructuring the URL format also. If one has almost the similar names for distinct categories, then the renaming of all of them is also required. One should not worry if the website gets time In updating, as the search engines to need time to understand the structure of the new website. One should also focus upon the HTTP as Google has declared that this is one factor that decides the ranking of a website. If you are lacking this, you should immediately start adding user data to your website. This will make your users feel safe and secure even if they are feeding their personal info on your website.
The second thing that one should consider while migrating the website is to decide what all should be moved.
- The first thing that one should focus upon is the backlinks. The traffic and the ranking of your site depend upon the number of backlinks it has. So, before updating the website one should try to find out where the backlink of the website is going. Once you have figured it out try to move all of it to the new website.
- The second thing in this list is the website traffic. Even if you are not getting that much of backlinks, you should carry the traffic the website used to get. For this, list the pages that are giving you that and transfer it to the new website.
- Third thing necessary before you move your old website is the ranking of the keywords. Keywords are that part of any article or piece of writing that helps in the searching the particular piece more easily. Therefore one should do it properly and should transfer too.
- A content audit is the last thing that one should do for this second step. This needed to find out what is useful and what is not, on your website. It is necessary as there are many pages are not providing us with any commercial benefit, but are of utmost use. Therefore, it is important to shortlist the content.
For the new and updated site, one needs to develop a lot of redirecting links. This will be of great importance in the coming time. So, if you had not that much redirect links for the previous website, develop for now and do not repeat the same mistake.
So, these were few of the steps that one should consider while updating the new website.